The Impact of Media Messages on Racial and Political Tensions a Comprehensive Project

One of the core principles of providing balanced news to the public is providing unbiased information to the public. Over time, media houses have gone between objective and biased report. Most of the time, the media houses have been observed to serve biased interests, which do not account for the welfare of the citizens. This research sought to detect how to restore objective journalism, investigate how to end misleading information use in the media, find out the perceptions of the dividing line between journalism and public relations in practice, and investigate how misleading information contributes to political and racial tensions. The findings of the research indicated that the media abdicates the role of defender of the affairs of the public. The media acts at the whims of interested parties and disseminates biased information to the public. The media owners profit from the misleading, sensational news. The media houses with the most significant biased news, raising political and racial tensions, according to the research outcomes is Fox News, followed by CNN, then CNBC and the least biased was ABC News. The research used the survey method to document these findings through Twenty-two (N=22) students who responded and provided usable data. To stem the bias in media and to control the spread of misleading news, there is the need for retraining of the media personnel, self-regulation, and government intervention as well.